Mother Marketing is here forever!
With 34 Million mothers online making up 20% of all online users name one brand, company or service who can ignore girls, mothers or female's of the world? Just take a look at Mothers Day with millions of cards, flowers, chocolates and jewelry purchased.
Yet, Mother marketing is not for the weak or insensitive. Mothers are savvy, sensitive, emotional, focused and well-informed about what we want, need, desire and at what budget or price they are willing to pay on-line and offline. Most mothers of the world are also time-sensitive and furiously independent of their own choosing. If you want to win over a Mother shopper or visitor you will need to cater for their needs from the knowledge of what they want, desire and seek now or today. You will have roughly a few seconds online and less than 5-7 minutes off-line to convince a Mother of anything you are selling, marketing or promoting.
Never serve a Mother or Lady from behind the desk or counter
Have you ever visited Harrods, Macy's, Selfridges or Bloomingdale's of New York or Europe and walk through the perfume or cosmetics departments? If yes, you will see sales staff standing in the aisle enticing and romancing women with perfume tests and free samples. This is Lady or Mother Marketing at it's finest! They understand women are not like men so never try to treat them the same. Women, mothers and ladies are use to being pampered by FREE samples and gifts and unless you make them feel special they will not purchase or do business.
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Yes Mother marketing is special! And Mother Marketing is going to be the BIGGEST challenge of most online and offline businesses in the 21st Century. The reason for this is the Internet is a level-playing field between men and women and you better believe women are in the race against men to win. Mothers and women are saddling up and powering up to demonstrate 'equality' is now. Ladies and Mother Marketing is what they know and they are best at so any Man who fails to represent or respect women, mothers or girls with what they desire or stand for will not impress but upset a community of women.
One email could destroy your company, product, brand or service worldwide. So get from behind the counter or desk and do something special, meaningful, loving, romantic and feminine for mothers and women.
Learning from a wise Mother
Commonly, most men are closer to their Mother than most women but this is a great invitation for men and women to work together in solidarity, peace, love and respect for the love of a Mother. I am sure we all have learn't something good and loving ways from your own or a friendly Mother.
It is by learning from my Mother that I can work with other mothers, companies and communities online and offline to award, honor and empower mothers, women and girls of all ages from around the world. I don't think there is anything more rewarding than receiving letters and emails from daughters, husbands, sons and mothers who have gone through so much but still they share, love and give each day.
Such motherly lessons go a long way to teaching the world of male and female love is not only global it comes from birth. Indeed, some mothers [as we all] have fallen short and made the wrong choices. But a Mother still has to face her-self and her own thoughts and wrongs just like anyone else.
Benefits of Marketing Direct to mothers
Unlike any other consumer the Mother is the one that talks the most. That is not something bad but good for brands, products and services. Love, spoil and treat a Mother right and she will go tell the community. This is regional, national or international marketing on steroids. Mothers enjoy telling other women what they did today or what they are thinking and doing. Just log onto Twitter or Facebook and you will see what women write about. They love to write daily about:
a) what they are inwardly thinking
b) what they are physically doing
c) what they dislike or hate
d) what they need right now
e) what they have found or shopping
I call this the chat list of women. They are chatting or communicating at all times. No! They are not gossiping or idly talking they are communicating or throwing out what concerns or bothers them throughout the day. If an advertiser or marketer can engage women to 'chat' on your website or message-board then you are enjoying online social-networking just like Facebook, Twitter and MySpace.
Most social networks know the value of a Mother. Mothers are the ones who twittered and facebooky so much they invented the words: 'what's Happening?' I can assure you men are not going to sit there just talking to men or a man all day. But, women love it! They get excited about girlie, mothers, book reviews or shopping time. So if companies, manufacturers and retailers can understand you have to allow mothers to 'bleep' your product or service with a smile then its a win-win situation.
Blogs are another good example of what women and girls as Female love. They create some of the most interesting titles and headlines and they do not care who likes or dislikes it because guess what? Its there bleep. Women and girls as Female have always been about what's happening and what are you doing. Its's innate they are born this way. That is why you have Oprah and the View plus other Talk shows. It can even be said women invented the word "Talk Show"
Women, mothers and girls have a lot to talk about. They are all going through so many different things throughout their lives as friends such as pregnancy, parenting, marriage, menstrual, health, child-care, studying, working and business. So if you want to successfully market to mothers you have to get them talking, sharing, happy and at ease with your product, service or brand. This may sound simple but it is not. Women and girls as Female want to know they can trust you and you will do as you say you will before they will buy or recommend anything to their friends, family and socialites.
The benefits are unlimited! Mothers can truly create an online avalanche or stampedes of sales. One thing for sure we all need mothers, women and girls as Female of the world.
MOTY TEAM
Also check out:
Mothers Message-board
Moty Awards - news and hang-out for mothers, women and girls
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